The future of marketing is already here, and it is online. Statistics can show us how far marketing has transitioned from the physical world. 3 out of 4 people say they used online search and online reviews to make a purchase decision. More than 2 in 3 people visit a company’s website as part of their decision making process. Lastly, 3 in 5 say user-friendly websites and photographs and video’s of the work or products a company provides make a difference in their decision making process. Nowadays, if a potential customer doesn't find you online, they will find someone else.
Digital marketing is the umbrella term for all of the efforts that your company makes for online marketing. It includes Google search, video content, email, social media, and online advertising. Each one has its place in your digital marketing strategy and some may be better for you than others in the beginning. Once one strategy takes off it is effective to continually grow by adding others on top, but knowing where to start and how can be crucial in achieving the most effective growth possible.
Access to the internet and high quality graphics and flashy sales copy has never been easier, but the proof is in the pudding. Look for a company that will show you their results they’ve achieved for their customers with pride. Look for a company with reviews that speak to and match their claims. If they’re making a claim about their results and they can’t show you exactly what they’ve done and how they can replicate it for you it may be best to look elsewhere. If you’d like to see what JBMD Creations can achieve for you give us a call at (616) 236-0755
Every company out there can excel online with a digital marketing strategy, but to get the best results it will take a thorough understanding of their goals and current strategies to then match it up with the type of marketing that will complement those strategies to bring the best results moving forward. We’ve worked with companies such as construction companies, chiropractors, videographers, restaurants, and much more. The beauty of digital marketing is that you can custom tailor a strategy for any industry so you’re reaching the right people in the right places at the right time.