SEO Basics – Google Analytics Breakdown

Average session duration is fairly self-explanatory. It is telling us how long the average user stays on your website. The metrics we see above are 1 minute and 21 seconds. That is not too bad! If the average session duration was 10 seconds, like we talked about above, this means the users on your website […]

Websites With No Marketing.. Is It Enough To Bring In Business?

When communicating with business owners who aren’t experts in marketing, one of the most difficult tasks is clearly and simply communicating what websites and digital marketing do, what they don’t do, why things should be done in certain ways and generally just what is best practice for their online marketing and why. At JBMD Creations […]

How Long Does it Take for SEO to Show Results

Digital Marketing Agency In Grand Rapids

One of the primary benefits of search engine optimization is that it has some of the highest return on the investment in the digital marketing industry. Leads from an SEO campaign close at 15%, which is 12% higher than the conversion rate for outbound leads, which are leads where you disrupt someone’s attention to tell […]

What is the Difference Between B2B & B2C in Digital Marketing?

A lot of B2C marketing is based on emotion, how the consumer will feel when they have this new product or service that will solve their problem. While a B2B solution would also feel good, business decisions should never be made on emotion. Business owners want hard data as to why what you’re selling to […]

How to Plan a Digital Marketing Budget

Digital marketing has shown to be an extremely effective form of marketing. This is due to the fact that you can so effectively target a specific audience and record the performance of these campaigns in excruciating detail. With how many businesses have transitioned to digital marketing since the world shifting effects of the 2020 pandemic, […]

How to Create an SEO Friendly Website

As we’ve discussed in my of our articles about SEO, there are a ton of factors that affect your ranking. Some of it is off page, and some of it is on page. This article will be discussing the on page adjustments you can make to help your website rank better in Google’s search engine. […]

How Web Design Affects Conversion Rates

When a business owner thinks about web design there are two things that generally come to mind: that it looks good and that it has their contact information. The importance of these cannot be understated, but there is massive profit being left on the table by not implementing several additional strategies that can get more […]

Why Every Business Needs a Website in 2021

Every business owner most likely has a Facebook page, and even other social media accounts such as Twitter and LinkedIn. While this truly is fundamental to a solid online presence, these platforms don’t give you an opportunity to stand out above the competition. You can’t impress with a professional design; you can’t choose what the […]

The Power of SEO Traffic – Leads That Buy

Your typical marketing and advertising is termed “outbound”. This refers to the fact that you have to disrupt people’s attention in order to tell them you have a message for them, or basically something to sell them, you are “reaching out” to them. There are strategic ways to target these outbound messages but essentially you […]

What Factors Affect Google Ranking Algorithm

One of the most confusing parts of SEO, is how many parts of SEO there actually are. There’s your Google My Business listing, your keywords, your meta data, social signals, page speed, schema markup.. there’s so much to take into account. If you’re working on Grand Rapids SEO on your own or with a company […]