Average session duration is fairly self-explanatory. It is telling us how long the average user stays on your website. The metrics we see above are
When communicating with business owners who aren’t experts in marketing, one of the most difficult tasks is clearly and simply communicating what websites and digital
One of the primary benefits of search engine optimization is that it has some of the highest return on the investment in the digital marketing
A lot of B2C marketing is based on emotion, how the consumer will feel when they have this new product or service that will solve
Digital marketing has shown to be an extremely effective form of marketing. This is due to the fact that you can so effectively target a
As we’ve discussed in my of our articles about SEO, there are a ton of factors that affect your ranking. Some of it is off
When a business owner thinks about web design there are two things that generally come to mind: that it looks good and that it has
Every business owner most likely has a Facebook page, and even other social media accounts such as Twitter and LinkedIn. While this truly is fundamental
Your typical marketing and advertising is termed “outbound”. This refers to the fact that you have to disrupt people’s attention in order to tell them
One of the most confusing parts of SEO, is how many parts of SEO there actually are. There’s your Google My Business listing, your keywords,
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