Average session duration is fairly self-explanatory. It is telling us how long the average user stays on your website. The metrics we see above are 1 minute and 21 seconds. That is not too bad! If the average session duration was 10 seconds, like we talked about above, this means the users on your website […]
When communicating with business owners who aren’t experts in marketing, one of the most difficult tasks is clearly and simply communicating what websites and digital marketing do, what they don’t do, why things should be done in certain ways and generally just what is best practice for their online marketing and why. At JBMD Creations […]
One of the primary benefits of search engine optimization is that it has some of the highest return on the investment in the digital marketing industry. Leads from an SEO campaign close at 15%, which is 12% higher than the conversion rate for outbound leads, which are leads where you disrupt someone’s attention to tell […]
If you’ve been in the business and marketing space for any length of time you’ve probably come across these two terms, ‘B2B’ and ‘B2C’. B2B means business to business, while B2C means business to consumer. When it comes to digital marketing, the way you present your business to these entities has some core differences between […]
Digital marketing has shown to be an extremely effective form of marketing. This is due to the fact that you can so effectively target a specific audience and record the performance of these campaigns in excruciating detail. With how many businesses have transitioned to digital marketing since the world shifting effects of the 2020 pandemic, […]
As we’ve discussed in my of our articles about SEO, there are a ton of factors that affect your ranking. Some of it is off page, and some of it is on page. This article will be discussing the on page adjustments you can make to help your website rank better in Google’s search engine. […]