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Average session duration is fairly self-explanatory. It is telling us how long the average user stays on your website. The metrics we see above are 1 minute and 21 seconds. That is not too bad!

When communicating with business owners who aren’t experts in marketing, one of the most difficult tasks is clearly and simply communicating what websites and digital marketing do, what they don’t do, why things should be

A lot of B2C marketing is based on emotion, how the consumer will feel when they have this new product or service that will solve their problem. While a B2B solution would also feel good,

Digital marketing has shown to be an extremely effective form of marketing. This is due to the fact that you can so effectively target a specific audience and record the performance of these campaigns in

As we’ve discussed in my of our articles about SEO, there are a ton of factors that affect your ranking. Some of it is off page, and some of it is on page. This article

When a business owner thinks about web design there are two things that generally come to mind: that it looks good and that it has their contact information. The importance of these cannot be understated,

Every business owner most likely has a Facebook page, and even other social media accounts such as Twitter and LinkedIn. While this truly is fundamental to a solid online presence, these platforms don’t give you

Your typical marketing and advertising is termed “outbound”. This refers to the fact that you have to disrupt people’s attention in order to tell them you have a message for them, or basically something to