For most businesses, you will see a significant ROI from SEO and if you’re one of the ones that might not, you’re going to know that going in. Google is an ever-changing beast and there can be ups and downs over time in your rankings, and this is normal, natural and expected, typically only the most competitive keywords will present a challenge for turning a profit. If you’re trying to rank a keyword such as “Best plastic surgeon in America” you’re going to be dumping a LOT of money into this campaign and you’ll be fully aware that it may be a risky strategy. The competition will be extremely fierce. If you’re trying to rank for something such as “Best DUI attorney Grand Rapids” you won’t face nearly the same level of competition. Fortune 500 companies will not be vying for that keyword in the search engines, they have bigger fish to fry.
While it can be worthwhile for some major businesses to try to rank for the most lucrative keywords out there, because if they do… their business will absolutely explode with sales, if you’re just learning about SEO it’s highly unlikely you will be attempting that. Anyone who is even aware of that idea has already been through the SEO process, had enough success already that they want to shoot for the stars and see if they can truly make it there.
SEO has one of the highest returns on investment and is the reason why it is our bread and butter alongside web design, it’s just the best way to do lead generation online and has been for quite some time. If you’d like to find out if this is something that would fit for your business, give us a call, we’d love to chat!
Please check out our grand rapids seo services.